![]() ![]() So let’s say you’re sending three emails a week for over a few months. In this study by Return Path and published by Marketing Sherpa, it’s clear how send frequency has an impact on your sender reputation. There are a lot of ways to prevent bad sender reputation, and email list hygiene is one of them (we’ll discuss below), but one of the surprising ones is inconsistent email delivery. So if you’ve got a low score, maybe none of your emails will go through – even if you’ve got a mailing list with over 10,000 subscribers. Your sender score is the score that ISPs and ESPs use to decide whether your email should be delivered to their users’ inboxes. This is one of the best ways to identify yourself as a known sender with a good reputation.Īnd speaking of reputation… Email Sender Reputation Once a mail server receives your email, they’ll verify that this email was sent by you, and that the contents haven’t been intercepted in the meantime.Īdding the DKIM verification protocol to your email is generally a good idea if you’re sending emails for commercial purposes, as ISPs are adding stricter and stricter policies every day in their battle against spam. Once added to your records, DKIM will add a unique key to every email you send, identifying you and the email as lawful. (This may or may not include a fingerprint scan and blood tests.) In short, DKIM verifies that you, the domain owner of the domain from which emails are sent, have given permission for that email to be sent.īecause, in order to put DKIM verification in place, you need to be able to access the DNS records of your domain, which can only be accessed by rightful domain owners. The best way to prevent extreme measures against your account (mistake or no mistake) is by using Domain Keys Identified Mail verification. They may be paranoid, but that doesn’t mean there aren’t spammers trying to trick and scam their customers. You may be sending mail from, but how do they know you’re really who you’re claiming to be? So imagine ISPs who have to chug all of that content and guess which is real, and which is fake. Email and Domain Authentication through DKIMĮvery day, almost 100 billion emails get sent across the world. If you want to check if your SPF record is properly set up, you can use tools such as:Ĭhecking your SPF records is especially important if you’re using third-party services to send email. And if only 10% of your emails are flagged, 40% of them don’t ever get delivered. Otherwise, these emails may be flagged as spam. If the SPF record is properly set up, mail servers will correctly recognize that MailChimp is authorized to send email for you, from the domain. So let’s say you’re typically sending email from and you’re using a newsletter service like MailChimp. This is typically used to prevent fake emails. ![]() If you want to verify your own email address, you may need to set up your SPF (Sender Policy Framework) records.Īdding your email domain to SPF records means verifying which mail servers can send emails from your domain. Setting Up Your Sender Policy Framework Records ![]() These require costly developers to implement so may not be an option for some businesses. You can also use email verification APIs. Other email verification tools require manual work or, at best, exporting your csv spreadsheets from your email marketing provider and then removing invalid emails from the provider once you’ve received the results back. If you want to check your subscribers’ email addresses to reduce the risk of hard bounces, you can use an online email verification service such as mailfloss that does everything for you automatically by checking your email lists everyday and removing invalid emails. It’s one of the best ways to prevent Internet Service Providers (ISPs) and Email Service Providers (ESPs) from mistaking you for a spam account that wants to bother their users. You can start by verifying your email address and your subscribers’ email addresses. With over 100 billion emails sent each day, 70% of them won’t even reach inboxes because of low sender scores. If you’ve ever dabbled in email marketing (or done it professionally), you may know of the grim statistics surrounding email deliverability.Ĥ8.16% of global emails are marked as spam and never delivered to the people who are supposed to be bringing you a 4200% ROI. Let's show you to how to verify an email address in this punchy, info-packed article. ![]()
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